#Cost per impression definition series#
Let’s say you released a series of tweets to help roll out a new product line. When it comes to calculating marketing reach, some mediums are easier than others. But, at least you have a very rough estimate into how many people could have seen it.Īnd that’s the tricky part about marketing reach - actually estimating the correct number. So, is it realistic to think that 16.5 million people are watching your commercial? No. People look at their phones, talk to one another, run to the bathroom, grab a snack during commercials, etc. However, you also must consider the fact that people just don’t pay attention to ads like they used to. This marketing reach is a little higher than you were expecting, so you are happy with the results. The next day, you check the tv ratings and see that 16.5 million people watched the game. This advertisement cost you a pretty penny, so you’d like to confirm that it was worth the cost by making sure that a large number of people were tuned into the game and therefore saw the ad. Essentially, the marketing reach is the estimated number of potential customers you can reach with the campaign.įor example, let’s say you created an ad to air during the Final Four championship games. This is where your marketing reach comes into play. What are the latest trends, what products are influencers pushing, and most importantly today, how are politics factoring into consumer shopping habits?īecause the consumer landscape is always shifting, it’s important to quantify your marketing activities to make sure they are effective in relaying your message and attracting new, prospective buyers. There are hundreds and hundreds of nuances that the average marketer needs to know.
#Cost per impression definition how to#
Today, we’ll talk about what exactly marketing reach is, why it’s important, and how to calculate it using a basic formula. One of the ways to determine how a campaign is performing is to figure out the marketing reach. In other words, you want to make sure that your return on investment (ROI) is where you’d like it to be. It’s important to make sure that the amount of resources you’re allocating for any given project are justifiable. When it comes to your marketing campaigns, you want to make sure that you’re getting the most out of your marketing expenditures.
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