Note there won’t be a change in your search ranking – Google confirmed in 2009 that meta descriptions are not an SEO ranking factor, but they do affect whether searchers will click through to your page – which is the other half of the battle. Meta descriptions must be unique to each webpage, so make sure you aren’t using the same description for other pages on your site.Īny improvements to your meta descriptions can be measured (if measured in isolation) as increased click-through rate. This one can depend on what kind of established tone your brand has and how well you can convey it in less than 160 characters, but like all copywriting, a good meta description can give a sense of your brand’s personality. This might be something like “Sign up today and get 50% off!” or “Try it now for 7 days!” Alternatively, you can substitute a more general call-to-action, like “Join the largest community of fishing enthusiasts online!”
In a nutshell, why should a searcher click on your webpage (or website) and not one of your competitors’? Be honest about what sells you. Brand message/strapline. This is an important differentiator in a crowded marketplace.Keywords in your meta description that match the user’s query will be highlighted in bold, which for searchers who can see the results page (which is not all of them, because some internet users will be using a screenreader) will draw the eye and make your search result stand out. There are some key elements to ensure you feature: The generally recommended lower length limit for meta descriptions is 50 characters, so you should be aiming for a length of between 50 and 156 characters. Search engines like Google may also decide that your meta description isn’t suitable for the user’s search query and will generate their own, instead (more on that later) and so you’ll lose out on the chance to sell your brand in this space. However, that doesn’t mean the answer is to write a very short meta description, because then you’ll be giving the searcher very little to go on as to why your page satisfies their search query. So, if you only bear desktop in mind when writing meta descriptions, you’re likely to be losing out on mobile, which is responsible for more search queries than desktop in many regions around the world. How much space is arguably up for debate most people put the upper limit of meta descriptions on Google at 156 characters, but it’s not exact, and the length of meta description displayed also depends on the device, with meta descriptions naturally being shorter on mobile. The key thing to bear in mind about meta descriptions is that you’ve only got a certain amount of space to work with.
Our SEO Best Practice Guide report bundle contains a wealth of additional practical tips and expert advice on optimising for search.
0 kommentar(er)
